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Objective

Set direction for marketing across the mix of events, product sales, website, social media and destination

Project

Marketing Strategy

Results

Clear, concise one-page marketing strategy for the team to deliver

We were engaged by the owners of Core Cider to develop a marketing strategy – to set the direction and priorities for them and their team to implement. 

Core Cider is a leading Cider Producer, Restaurant and Events Venue set amongst the orchards in the Perth Hills, Western Australia. A family-owned and run establishment with cider products being made and distributed from the orchard and on-site distillery. The premiere hospitality destination in the Perth Hills, Core Cider regularly featured on foodie blogs and ‘Top places to visit in Perth.’

The brand had great awareness and the venue was well-developed in terms of facilities and patronage. The owners wanted clarity on marketing efforts and spend across the business streams. 

Following meetings with the team and in-depth research, we proposed targeted, prioritised recommendations across key areas:

  • Brand development
  • Website
  • Online visibility
  • Collaborations with Perth Hills tourism assets
  • Membership – Subscriptions, Exclusive Offers, Email marketing
  • Print, Signage and Branding across the venue
  • Merchandise & Clothing
  • New Tasting Room
  • In-house events – Tours, Sunday Sessions, Music events, Family-fun events, Film screenings etc
  • Venue Hire – Weddings & Private Events
  • External Events e.g. Ciderfest
  • Product Sales – development of a sales plan
  • Increase in imagery / videography for content
  • Social Media
  • CRM system
  • Review Management
  • Communication & Ordering improvements for busy times
  • PR – engaging with media, bloggers and influencers

We continued to meet regularly under a ‘marketing coaching’ model to keep alignment with the marketing strategy and troubleshoot issues.

"The insights and direction shown by Karenna have shown her to be a leader in the field of marketing. These have enabled us to focus on the key points of our business to achieve viability and growth. I just cannot recommend Karenna highly enough."

Emily, Core Cider

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