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Objective

To drive sustained business growth for Engagement Hub’s online community engagement software (SaaS).

Project

Over a decade of strategic marketing leadership, brand development, digital delivery, and ongoing fractional CMO support across all marketing channels.

Results

Significant, sustained growth across traffic, leads, and bookings, including a 68% increase in demo bookings in 2024 and 104% growth in 2025, alongside multiple industry awards and strengthened brand positioning.

We have worked with Engagement Hub for nearly 10 years, forming a deeply embedded, long-term strategic partnership that spans the full breadth of marketing strategy and delivery.

Over this time, our role has evolved into that of an external fractional CMO — closely integrated with the team, shaping decisions, driving performance, and delivering multiple major initiatives across brand, product, and growth.

A cornerstone of this work was the complete redevelopment of the Engagement Hub website, which launched in May 2025.

Since launch, the business has experienced a sustained uplift in web traffic, lead magnet downloads, and high-intent actions such as demo bookings, with a 187% surge in “Book a Demo” clicks following the website launch (May 2025 – January 2026).

Alongside the website, we have developed a sophisticated lead-nurture ecosystem, including live and on-demand product demos, custom animated explainer films, a detailed competitor analysis resource for qualified leads, and a comprehensive multi-page software prospectus that articulates the full value of the platform.

Strategic Marketing Support
Strategic Marketing Support

Many years ago, we led a full rebrand of Engagement Hub, defining the visual identity, tone, and positioning and rolling this across all communications and the platform itself.

More recently, we also led a complete redesign of the software interface, working with specialist designers to ensure the product met modern expectations of usability, clarity, and visual quality, and conducting the research that informed the design direction.

Our ongoing work includes management of the website, Google Ads, SEO research and content optimisation, and a structured blog program aligned to priority keywords. We manage social media with a strong focus on LinkedIn and YouTube, and we deliver detailed monthly performance reporting across all marketing metrics to inform continuous improvement.

We have played a central role in positioning Engagement Hub for industry recognition, developing multiple award submissions that led to several wins in 2023-4. We also helped shape the company’s “conscious marketing” approach, supporting its transition to B Corp certification, embedding a commitment to plant a tree for every new customer, and highlighting social partnerships with Big Brothers Big Sisters (NZ) and The Smith Family (Australia) as part of the brand narrative.

Sector-specific marketing has been a further focus, particularly within government and public sector audiences. We have developed partnerships with organisations such as the Economic Development Association and planning bodies to increase credibility and awareness within key markets.

Retention and customer education have been supported through monthly email campaigns and a regular client webinar series that shares best practice and strengthens engagement with the platform.

In New Zealand, our role extends beyond marketing delivery, as we also act as Engagement Hub’s NZ representative — actively meeting with clients, supporting sales conversations, and growing the brand’s presence in this market.

Across brand, product, growth, and community, this partnership represents a full-depth, long-term marketing relationship that has consistently delivered measurable results and strategic impact for Engagement Hub.

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