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Objective

Strengthen the Perth Hills’ position as a visitor destination by developing a clear regional tourism brand, supporting local operators with marketing capability, and creating events and initiatives that drive visitation across the year.

Project

Worked with Experience Perth Hills over multiple years across tourism development, regional collaboration, and destination marketing initiatives

Results

WA Gold Tourism Award winning submission

Key projects included:

  • Refining the Experience Perth Hills brand, including visual identity and brand voice
  • Developing core tourism materials, including the Perth Hills visitor map
  • Concept and development of the Perth Hills Spring Festival to drive shoulder-season visitation
  • Delivering tailored marketing plans for individual tourism operators across hospitality, accommodation, and events
  • Supporting regional collaboration strategy across multiple councils under the Experience Perth Hills destination brand
  • Writing and coordinating the WA Gold Tourism Award submission
  • Developing and supporting events including the Perth Hills Cider Festival
  • Creating a film attraction strategy to position the region as a filming location

Producing ongoing content and storytelling, including monthly blogs and collaboration with social media activity

Outcomes include:

Winning the WA Gold Tourism Award.

A successful launch of the Perth Hills Spring Festival, driving shoulder-season visitation.

Stronger destination brand and clearer positioning within the Western Australian tourism market.

An increased collaboration across tourism operators and local councils to support regional visitation.

Things people have said

“Karenna has an amazing energy and an obvious love of marketing. She has renewed my enthusiasm and given me a more refined and focused view to my marketing programme.”
Michelle, Bickley Brook Cottage (Self Catering Accommodation)

“Thanks Karenna, for your great support and skill in helping me market my work. Your guidance in helping me develop content for my workshop flyers was invaluable, as was your feedback on the structure and content for my website. I appreciated the specific detail you went into, which helped me understanding marketing so much clearer. I felt very supported by our work together and would have no hesitation in recommending you to future clients”.
Happy Client, Perth Hills

"The marketing plan identified areas of opportunity I hadn't thought of myself. I have since implemented several of Karenna's suggestions which have had fabulous and lucrative results."

Leah, Hidden Valley Eco Resort & Spa

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