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Objective

Create a destination event to increase visitation to the Perth Hills during the shoulder season and encourage collaboration across local tourism operators.

Project

Developed the concept for the Perth Hills Spring Festival through work with Experience Perth Hills, identifying an opportunity to unite multiple October events under a single festival brand.

Results

Successful launch of a new regional tourism festival for the Perth Hills

The project included:

  • Developing the festival concept and positioning to drive shoulder-season tourism
  • Creating the festival brand and visual identity
  • Curating and bringing together existing regional events under the festival umbrella
  • Supporting the development of new events to expand the programme
  • Delivering the launch year marketing campaign
  • Producing a printed festival map and promotional materials
  • Designing a suite of festival brand assets for tourism operators, hospitality venues, retailers, and accommodation providers to promote the event within their businesses

Results

  • Successful launch of a new regional tourism festival for the Perth Hills

  • Strong collaboration between local tourism operators and event organisers

  • Festival continues to run annually and has grown in scale and popularity over time

  • Brand assets created for the festival remain in use more than a decade later, demonstrating lasting impact.

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