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Objective

To support the business over the long term and enable sustained growth through strategic marketing guidance and capability building.

Project

Ongoing strategic marketing advisory, brand development, website and booking platform implementation, COVID pivot support, and preparation of a business and asset sale proposal.

Results

Significant, sustained business growth over multiple years, with increased confidence, clarity, and strategic capability within the business.

We began working with Yoga Centre at an early stage of its business lifecycle, forming a long-term partnership that evolved alongside the business itself.

Our initial work focused on establishing strong foundations, including developing the brand identity and creating a professional, customer-focused website integrated with a booking platform.

We also supported the client through the technical and operational setup of this system to ensure it worked effectively for both the business and its customers.

During COVID, we worked closely with the business to pivot its model, providing guidance as it moved into online classes and adapted its offering to changing market conditions.

This phase demonstrated the strength of our collaborative relationship and our ability to support the business through uncertainty while maintaining strategic focus.

Over time, our role evolved into a consistent strategic marketing advisory relationship. Through regular meetings, we provided external perspective, accountability, and structured thinking, – our fractional Chief Marketing Officer (CMO) service.

While the client led the day-to-day marketing execution, we offered strategic oversight, problem-solving support, and objective input that helped sharpen decision-making and priorities.

Most recently, this partnership extended to working together on the business proposal for the sale of the business and its assets, drawing on our deep understanding of the brand, market positioning, and commercial narrative built over years of collaboration.

Throughout this journey, the client has consistently valued having an experienced external advisor who could provide clarity, challenge assumptions, and bring fresh perspective.

This long-term, trust-based relationship has not only contributed to strong business growth but has also built internal confidence and strategic capability — demonstrating the tangible value of ongoing, high-level marketing support beyond traditional project delivery.

"I’ve had an incredible experience working with Karenna over the years with my yoga business. She is not only knowledgeable and strategic, but also incredibly personable and easy to connect with. Her supportive approach helped me gain clarity, build confidence, and grow both professionally and personally. I always felt heard and genuinely guided. Highly recommend to anyone looking for real, lasting growth!"

Deb Winning

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