Marketing

Marketing, made human

Digital Marketing

Choosing the right tools for your business

Digital marketing isn’t about doing what everyone else is doing — it’s about choosing the right tools for your business, your audience, and your goals.

At Elevate, we offer the full range of digital services, but we never take a blanket approach. Every campaign starts with strategy — who you need to reach, what they care about, and how we can connect with them in ways that matter.

We are highly data-driven in how we work. We track what matters, analyse performance in real time, and adjust based on evidence — not assumptions. That means campaigns stay relevant, budgets are used efficiently, and results improve over time.

We don’t just “do digital.” We tailor the right mix for your goals, your resources, and your customer journey — so every dollar works harder and every channel has a purpose.

Our digital services include:

Website strategy and design

Built to convert and aligned with your brand. Using various platforms such as Wordpress, Squarespace or Wix, your website is the face of your business.

Search engine optimisation (SEO)

Long-term visibility with smart setups and ongoing direction and optimisation. Integrated with your entire marketing so opportunities aren’t missed.

PPC / Google Ads

(Search, Display, Shopping)

Measurable campaigns that target lead generation, purchaser intent or brand awareness.

Social media strategy

Selective, purposeful, measurable — no wasted content, no burning budget.

Email marketing and automation

Targeted messaging that nurtures engagement.

Digital content creation

Experienced creators of imagery, photography, video, audio/podcasts, VR/AR and digital copywriting.

Analytics and reporting

Clear insights to inform smarter decisions.

Engagement & Consumer Management Software

We utilise leading online engagement platforms, CRMs, and DAM systems to support effective communication and data management

Traditional Marketing

We don’t deal in guesswork. We work with insight. That means deep research, sharp audience understanding, clear goals, and a custom roadmap to get you there.

At Elevate, we don’t default to digital or traditional — we start with your audience. Where do they spend their time? What earns their attention? What builds trust?

We integrate traditional channels when and where they make sense — whether it’s a bold signage campaign to increase local visibility, media buying for targeted/mass engagement, or high-quality print to leave a lasting impression.

Not everything happens online

Traditional channels are about visibility, trust and connection in the spaces your audience already occupies.

We often find the most effective campaigns are a well-balanced mix — digital to capture and convert, traditional to ground your presence and build brand recognition in the real world.

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Connection & Influence

Engage people. Build presence. Drive reputation.

Sometimes the most powerful marketing isn’t about selling — it’s about showing up, being seen, and forming real-world connections.

That’s where media relations, communications, events, sponsorships and partnerships come into play. These channels help you build trust, position your brand, and create lasting relationships — with customers, stakeholders, and the wider community.

These are not afterthoughts — they’re core tools in building long-term credibility, goodwill and engagement. When coordinated with digital and traditional tactics, they create campaigns that resonate far beyond the click.

We help you:

Craft and pitch media stories for great exposure

Plan and deliver events that leave a strong, strategic impression

Identify partnership or collaboration opportunities that align with your values and amplify your message

Manage communications that reinforce your brand voice and position

Use sponsorships not as logo placements, but as brand-building platforms

Marketing Coaching

Strategic support when you need it.

Whether you’re a business owner or leading marketing in-house, our coaching gives you access to senior-level advice without the overhead. It’s high-level, strategic guidance—delivered one-on-one.

Use it to:

  • Sense-check decisions
  • Troubleshoot marketing challenges
  • Explore new ideas
  • Get clear on priorities
  • Stay accountable to strategy

Think of it as having a CMO on call

Someone who knows your business, your market, and what works.

Clients use this service as a one-off, alongside strategy delivery, or as part of an ongoing partnership. Many continue to work with us long term for trusted, expert guidance when it counts.

Delivery support is available if needed—but the focus is always clarity, direction, and navigating marketing and engagement in a way that works for your organisation.

Let’s work smarter, together.

Strategy first. Always.

Every client is different — so every approach to strategy must be too. At Elevate, we don’t jump straight into tactics and channels. We start by listening. Then we research, question, and map out what success looks like for you.

Find out more about our approach to strategy

Frequently asked questions

Can’t find the answer to your question? We’re always happy to have a chat.

Get in touch

Success looks different for every business, so we work with you during the strategy phase to define clear, relevant metrics — whether that’s lead generation, engagement, reach, conversion, or something else.

We track progress monthly or against project milestones, ensuring our work stays aligned with your goals. Measurement isn’t an add-on — it’s built into everything we do.

We can build you a bespoke marketing dashboard with automated regular reporting so you always know your results and gain greater insights into your marketing outcomes.

We specialise in place-making, tourism, innovation, tech, government, hyperlocalised and green businesses. We work with clients across corporate, government and not-for-profit sectors.

View our case studies for deeper insights into our work and clients

As much as you want to be. If you prefer a hands-off approach, we’ll manage everything and keep you informed with clear updates and reporting. If you like to stay close to the process, we’ll collaborate closely, bringing you into planning, reviews, and key decisions.

Either way, our job is to make the process efficient, transparent, and aligned with your goals.

Both! We tailor our services to what you need and what will get the best results

Absolutely, view our growing collection of client case studies here.