Strategy
The plan behind the power.
We don’t just execute marketing - we engineer it
“You might be world-class at chopping down trees — but if you’re in the wrong forest, it’s all wasted effort.”
You can be bold, creative, and full of big ideas — but if you’re targeting the wrong audience, in the wrong place, at the wrong time, it’s wasted effort.
Because without strategy:
Creativity becomes noise
Budgets get burned
Opportunities slip through the cracks
Strategy at Elevate
We don’t deal in guesswork. We work with insight. That means deep research, sharp audience understanding, clear goals, and a custom roadmap to get you there.
Audience clarity – who you’re really trying to reach
Message development – what they need to hear, and why
Channel selection – where they spend time, and how to show up
Creative direction – turning insights into high-impact ideas
Performance metrics – so we measure what matters
Your marketing blueprint
No templates. No fluff. Just smart, personalised marketing that’s designed to deliver.
Before we talk tactics, we talk strategy — because that’s where real growth begins.
“Would you start building a house without blueprints?”
Strategy is your marketing blueprint — without it, you risk pouring time and money into channels that don’t align.
"The marketing plan identified areas of opportunity I hadn't thought of myself. I have since implemented several of Karenna's suggestions which have had fabulous and lucrative results."
How does it work?
Every relationship starts with strategy.
We don’t guess. We listen, research, and build a clear understanding before any work begins.
Our Strategy Starter package ($795 NZD) is an affordable, high-value starting point — designed to uncover where you are, where you want to go, and how marketing can get you there. It’s also a chance for you to experience how we work: collaborative, strategic, and focused on what matters.
For some clients, this delivers the clarity they need to move forward. For others, it’s the first step in a longer partnership — whether through project delivery or ongoing strategic support.
Either way, it begins the right way: with insight, direction, and trust.
If you proceed as a client, this fee will be deducted from your first invoice*
*The first invoice must be over $2500 for the fee to be deducted
What’s included in your Strategy Starter package:
Our tailored package is designed to give you clarity, direction and actionable insights — with three key steps:
Pre-Session Discovery
After booking, you’ll receive a detailed onboarding questionnaire where you can share links, collateral, insights into your business and current marketing and engagement activities. We’ll review everything in advance, research into your industry, channels and competitors to ensure our session is focused, strategic, and high value.
90-Minute Strategy Session
This deep-dive session is held online via video call. If you’re based in Nelson, New Zealand, in-person sessions can be arranged by request.
Action-Focused Follow-Up
Following the session, you’ll receive a one-page summary document including prioritised recommendations, useful resources, and a brief assessment of your current marketing performance and key opportunities for growth.
Engage Mundaring
Core Cider
Brook Sanctuary – Emergency Flood Appeal
Brook Sanctuary – Bringing Kiwi Home
City Park
MIPIM
Bradford Centre Regeneration
SunSmart Ironman
Bliss Beauty & Wellness
Built into every plan
Conscious marketing
Social and environmental responsibility isn’t a trend — it’s a business essential and we’re leaders in ethical and green marketing.
Today’s consumers are values-driven. Whether you’re in tourism, tech or services, your audience cares about how you operate, who you align with, and the impact you make. Sustainability is no longer a side message — it’s part of your brand.
At Elevate, we embed impact and sustainability into every strategy, helping you:
Define and communicate your social and environmental stance
Align with meaningful community partnerships and sponsorships
Tell your story with authentic, trust-building content
We’ve helped businesses achieve B Corp certification, develop feel-good brand narratives, and lead with purpose.
Why it matters
- Consumers are choosing value-aligned brands
- Mandatory sustainability reporting is on the horizon
- Sustainability is a competitive advantage, particularly in certain industries like tourism.
For example, we can help position your eco-experiences and certifications to attract high-value, conscious travellers.
Sustainability isn’t a nice-to-have. It’s your next strategic edge.
Let Elevate help you lead with purpose and with integrity.
Data-driven
At Elevate, data is embedded in everything we do. We go beyond surface-level metrics — digging into analytics, dashboards, and digital behaviour to uncover insights that drive action. From A/B testing and keyword trends to campaign performance, we use data to understand what’s working, what’s not, and where to focus next.
We also offer research services to better understand your audience, uncover deeper insights, and benchmark your marketing for ongoing improvement.
In engagement strategies, we reverse-engineer from the outcome.
What do you need to know?
How will it shape decisions?
How should the data be collected, presented, and used?
We design frameworks that capture the right insights from the start — so you’re not just engaging for the sake of it, but gaining clarity that informs strategy and action. We use cutting-edge engagement software tools to deliver full insights into your community engagement and stakeholder management.
Just like sustainability, data is a cornerstone of every Elevate strategy — grounding creativity in evidence and allowing you to make confident, meaningful decisions.
Connection
Effective strategy relies on a strong working relationship.
We take the time to understand your business deeply — so we can offer relevant ideas, spot opportunities early, and identify potential risks before they become issues. With one consistent point of contact, we build trust through clear communication, consistency, and a focus on long-term value.
Connection isn’t an add-on — it’s a key part of every strategy we deliver.
Frequently asked questions
Can’t find the answer to your question? We’re always happy to have a chat.
I'm only looking for support with one marketing channel, can you help me?
We work across the full spectrum of marketing and engagement — from brand strategy and digital campaigns to media relations and community consultation.
Many clients come to us asking for a single channel — Google Ads, a brochure, a website. We always start by going deeper.
Who is your audience? What do they care about? Where do you need to meet them? Only then do we shape the message and choose the medium.
Is your Strategy Starter Package a full marketing strategy?
The Strategy Starter Package offers huge value and you will receive some key recommendations to move forward, however it’s not a complete strategy.
This would involve a deeper dive into your data and channels and a much more comprehensive strategy and list of prioritised recommendations. We can tailor our strategy work to suit your business.
Do you offer marketing strategy for all areas of marketing?
Yes we take a very wide lens when looking at marketing strategy to include digital and traditional marketing and the high-value that can be gained through events, partnerships, sponsorships, memberships and networks.
Our work in community and stakeholder engagement means we understand the value of those connection points alongside more typical mediums like advertising and social media.
