Build confidence and clarity in your marketing

• Cancellations received more than 30 days prior to the workshop date will receive a full refund.
• Cancellations received between 14 and 30 days prior to the workshop date will receive a 50% refund.
• Cancellations received within 14 days of the workshop date are non-refundable.

Learn how to understand the data produced from digital marketing like Google Ads, Social Media advertising/organic content, website analytics and email marketing.

Participants will be asked to share any data they want analysed prior to the workshop, with consent for this data to be used within the workshop as an example.

Learn about the marketing funnel for leads e.g. landing pages, lead magnets, webinars, automated email chains, retargeting.

Learn how to manage the sales process – pipeline management of leads, use of a CRM, nurturing leads. Learn how to map your customer journey and make improvements.

Understand the value of balancing offline channels with digital marketing channels e.g. events, partnerships, media, signage.

Using case studies or examples presented by attendee businesses to highlight successful offline channels and an understanding of how to balance your marketing budget across offline and online.

Small to medium sized business owners seeking to establish a robust foundation for their businesses before venturing into advertising, whether through DIY efforts or outsourcing.

• Strengths, weaknesses, opportunities, and threats analysis for the brand.
• Identification of the ideal customer(s)
• Development of the brand voice
• Crafting the brand story

Each topic will be presented with relevant examples by a marketing strategist, followed by a hands-on workshop where attendees will work on their own marketing foundations. Attendees will be provided individualised assistance during this phase.

• Identify gaps in current marketing strategies and business plans.
• Tailor communications to resonate with ideal customers.
• Create consistent and captivating messaging for all marketing channels.
• Resources

Attendees will receive a comprehensive workbook to continue developing their marketing foundations independently.

• Cancellations received more than 30 days prior to the agreed start date will receive a full refund of fees paid.
• If the program is cancelled after commencement, a partial refund may be provided at Elevate Consultancy’s discretion, based on services delivered to date. Given the front-loaded nature of this work — including onboarding, preparation, and intensive strategy development in the initial phase — refunds may not be calculated on a strictly pro-rata basis.

• Business owners or marketing executives needing strategic-level advice on marketing and business growth initiatives
• Businesses wanting to upskill their team members rather than outsource everything
• Anyone feeling stuck or unsure about marketing results
• Operations investing in marketing and not seeing a return
• Businesses ready to pivot their brand, message or products/services

This high-level, one-to-one coaching is completely personalised. Together we set the goals, define what success looks like and develop a roadmap to get there. 

• Honing your marketing strategy so it’s more Formula 1, than Formula 3 
• Interrogating your business and marketing data to make confident decisions
• Troubleshooting specific challenges and sense-checking critical moves
• Exploring new programs, ideas, and market opportunities
• Aligning sales, partnerships, events, sponsorships, and marketing for maximum impact
• Clarifying priorities, keeping focus, and staying accountable

It’s like having a CMO on call—someone who understands your business, your market, and what drives effective marketing and BD.

(Clients use this as a standalone program, alongside broader strategy delivery, or as part of an ongoing coaching partnership. Many return for the long-term clarity, accountability and direction it brings.)

Coaching and training are about empowering you (or your team) to succeed. While implementation support is available if needed – the emphasis is on building your skills so you can confidently lead marketing for your business. 

Over six months, you’ll gain the knowledge, tools, and confidence to take control of your marketing and BD — and the results to prove it. This isn’t theory or generic advice; it’s focused, high-impact training tailored to your business. If you’re serious about growth and want a trusted partner to help you master the strategy behind it, this program gives you the support, insight, and skills to make it happen.

1. Onboarding and Preparation (1.5 hours) – Participants complete a structured onboarding process. This ensures both parties are fully prepared to maximise time and value during the strategy session.
2. Initial Intensive Strategy Session (2.5 hours) – A focused session to clarify business and marketing objectives, define success metrics, and co-develop a six-month capability roadmap.
3. Monthly 1:1 Training Sessions (2 x 90 minutes) – Each session is shaped around your priorities—focusing on your business model, market position, and growth opportunities—so you leave with practical tools, clear direction, and tangible results.
4. Between-Session Support (up to 2 hours) – Email support to reinforce learning, provide feedback on applying new knowledge, and offer guidance on the implementation of frameworks or review of key materials.
5. Wrap-Up Session (1.5 hours) – Review of results and development of an action plan to support ongoing implementation and capability growth.

• Cancellations received more than 30 days prior to the agreed start date will receive a full refund of fees paid.
• If the program is cancelled after commencement, a partial refund may be provided at Elevate Consultancy’s discretion, based on services delivered to date. Given the front-loaded nature of this work — including onboarding, preparation, and intensive strategy development in the initial phase — refunds may not be calculated on a strictly pro-rata basis.

• Business owners or marketing executives needing strategic-level advice on marketing and business growth initiatives
• Businesses wanting to upskill their team members rather than outsource everything
• Anyone feeling stuck or unsure about marketing results
• Operations investing in marketing and not seeing a return
• Businesses ready to pivot their brand, message or products/services

This high-level, one-to-one coaching is completely personalised. Together we set the goals, define what success looks like and develop a roadmap to get there.

• Honing your marketing strategy so it’s more Formula 1, than Formula 3 
• Interrogating your business and marketing data to make confident decisions
• Troubleshooting specific challenges and sense-checking critical moves
• Exploring new programs, ideas, and market opportunities
• Aligning sales, partnerships, events, sponsorships, and marketing for maximum impact
• Clarifying priorities, keeping focus, and staying accountable

It’s like having a CMO on call—someone who understands your business, your market, and what drives effective marketing and BD.

(Clients use this as a standalone program, alongside broader strategy delivery, or as part of an ongoing coaching partnership. Many return for the long-term clarity, accountability and direction it brings.)

Coaching and training are about empowering you (or your team) to succeed. While implementation support is available if needed – the emphasis is on building your skills so you can confidently lead marketing for your business. 

Over six months, you’ll gain the knowledge, tools, and confidence to take control of your marketing and BD — and the results to prove it. This isn’t theory or generic advice; it’s focused, high-impact training tailored to your business. If you’re serious about growth and want a trusted partner to help you master the strategy behind it, this program gives you the support, insight, and skills to make it happen.

1. Onboarding and Preparation (1.5 hours)

Structured onboarding to review current marketing activity, performance data, and market position — ensuring the program is precisely targeted to business needs.

2. Initial Intensive Strategy Session (2.5 hours)

A deep-dive session to clarify business and marketing objectives, define success metrics, and co-develop a six-month capability roadmap.

3. Monthly 1:1 Training Sessions (5 x 90 minutes)

Focused sessions progressively building capability in key areas, including:

• Strategic marketing and brand positioning
• Market research and customer insight development
• Digital performance metrics and analytics
• Customer journey mapping and engagement
• Channel strategy and integration
• Marketing and sales alignment
• Prioritisation, resource allocation, and ROI evaluation

4. Between-Session Support (up to 5 hours)

Email-based guidance and feedback to support implementation, application of frameworks, and review of key materials or data.

5. Wrap-Up Session (30 minutes)

Review of results, reflection on progress, and development of an action plan for ongoing improvement.
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In between sessions, you will have practical work to do, like testing and applying new concepts and strategies, undertaking or collating market research or creating new marketing materials.

Your investment includes preparation for all coaching sessions, review of your materials and data and development of plans and your roadmap.

Investing in this program builds lasting marketing capability — giving you the skills, clarity, and confidence to drive business growth long after the six months are over.