Training
Build confidence and clarity in your marketing
At Elevate Consultancy, we deliver practical, high-impact training designed to build confidence, capability, and clarity in your marketing.
Our workshops and coaching programs are crafted for organisations of all sizes wanting to sharpen strategy, strengthen visibility, and drive stronger results — without unnecessary complexity.
As a Registered Regional Business Partner Network (RBP) provider, all approved Elevate training programs are eligible for up to 50% funding support.
Smart Marketing
Low/No-Cost Tactics That Deliver Results
Tues 9 Dec, 7:30am – 9am – Online
Tourism Marketing
This 90-minute masterclass is designed for tourism operators who want to boost visibility and enhance conversions.
This workshop is available to registered members of the NRDA partner program only
Cost: FREE
Participants will learn practical, low/no-cost marketing tactics they can implement immediately — from sharpening their online presence and optimising Google Business and communication channels to using storytelling, partnerships, and simple digital tools to reach and convert more visitors.
Highly focused, the session covers the quick wins that make the biggest difference. Attendees will leave with a clear list of easy, actionable steps tailored to their own business, plus the opportunity to ask specific questions and get expert guidance on where to focus their marketing energy for the greatest return.
About Elevate
At Elevate Consultancy, we believe marketing is about connection, clarity, and sustainable growth. Based in Nelson and working with clients across Australia and New Zealand, we deliver purposeful, strategic marketing and engagement services that make an impact.
Led by award-winning Creative Director Karenna Wood, Elevate partners with tourism operators to simplify marketing, focus their efforts, and achieve meaningful results — from destination campaigns, culinary tourism and marketing strategies to projects like the Brook Waimārama Sanctuary’s kiwi initiative.
Beyond the Click
Demystifying Digital Marketing, Linking to Sales & the value of Offline Marketing
Wednesday 25 March – 9.30 am – 12.30 pm, Nelson
Offline Marketing
Clicks and impressions only tell part of the story.
Cost: $495 per person (excl GST)
**You may be eligible for 50% off the workshop cost if you are registered with RBPN (Regional Business Partnership Network)
Location: Mahitahi Collab, 322 Hardy St, Nelson, 7010
Beyond the Click helps you step back from the digital noise and look at the whole picture — balancing online tactics with proven offline channels, and making sure every lead is followed through effectively.
This 3-hour practical workshop is designed for business owners who want to understand digital marketing data, map the customer journey and understand how to balance digital and traditional marketing channels for improved results.
What's included
1 x 3-hour workshop delivered face-to-face in Nelson
This is an interactive format: participants can send in recent campaign data or lead reports ahead of time, and we’ll review them together, providing actionable insights you can put to work straight away.
This session is not about technical jargon, it’s about smart strategy and confident decision-making — making sure every part of your marketing, online and offline, is working as hard as it can and you are nurturing your leads through the sales process.
Understand data
Learn how to understand the data produced from digital marketing like Google Ads, Social Media advertising/organic content, website analytics and email marketing.
Participants will be asked to share any data they want analysed prior to the workshop, with consent for this data to be used within the workshop as an example.
Marketing funnels
Learn about the marketing funnel for leads e.g. landing pages, lead magnets, webinars, automated email chains, retargeting.
Manage sales processes
Learn how to manage the sales process – pipeline management of leads, use of a CRM, nurturing leads. Learn how to map your customer journey and make improvements.
Balance offline channels with digital marketing
Understand the value of balancing offline channels with digital marketing channels e.g. events, partnerships, media, signage.
Using case studies or examples presented by attendee businesses to highlight successful offline channels and an understanding of how to balance your marketing budget across offline and online.
The Secret Sauce Of Business Growth & Marketing
Access 3 months personalised, intensive training and marketing support at half price
3 months, one-to-one training delivered in person or online
Strategic Marketing & Business Growth Capability Training
Cost: $2,499 + GST
**You may be eligible for 50% off the workshop cost if you are registered with RBPN (Regional Business Partnership Network)
Location: Nelson Tasman (in person) or online
Time commitment: 3 hours per month minimum
This 3-month, 121 training program is designed for organisations wanting to elevate their marketing performance and drive business growth.
It builds advanced capability to plan, direct, and measure marketing and to identify potential business growth areas.
Delivered by an experienced marketing and business growth strategist, this program equips participants with the knowledge, tools, and insight to lead marketing and business development with clarity and impact — ensuring activity is strategic, integrated, and decisions are aligned with business goals.
What's included
Who is this for?
- Business owners or marketing executives needing strategic-level advice on marketing and business growth initiatives
- Businesses wanting to upskill their team members rather than outsource everything
- Anyone feeling stuck or unsure about marketing results
- Operations investing in marketing and not seeing a return
- Businesses ready to pivot their brand, message or products/services
This high-level, one-to-one coaching is completely personalised. Together we set the goals, define what success looks like and develop a roadmap to get there.
What we focus on together:
- Honing your marketing strategy so it’s more Formula 1, than Formula 3
- Interrogating your business and marketing data to make confident decisions
- Troubleshooting specific challenges and sense-checking critical moves
- Exploring new programs, ideas, and market opportunities
- Aligning sales, partnerships, events, sponsorships, and marketing for maximum impact
- Clarifying priorities, keeping focus, and staying accountable
It’s like having a CMO on call—someone who understands your business, your market, and what drives effective marketing and BD.
(Clients use this as a standalone program, alongside broader strategy delivery, or as part of an ongoing coaching partnership. Many return for the long-term clarity, accountability and direction it brings.)
Coaching and training are about empowering you (or your team) to succeed. While implementation support is available if needed – the emphasis is on building your skills so you can confidently lead marketing for your business.
Over six months, you’ll gain the knowledge, tools, and confidence to take control of your marketing and BD — and the results to prove it. This isn’t theory or generic advice; it’s focused, high-impact training tailored to your business. If you’re serious about growth and want a trusted partner to help you master the strategy behind it, this program gives you the support, insight, and skills to make it happen.
What you’ll get over the three months
- Onboarding and Preparation (1.5 hours) – Participants complete a structured onboarding process. This ensures both parties are fully prepared to maximise time and value during the strategy session.
- Initial Intensive Strategy Session (2.5 hours) – A focused session to clarify business and marketing objectives, define success metrics, and co-develop a six-month capability roadmap.
- Monthly 1:1 Training Sessions (2 x 90 minutes) – Each session is shaped around your priorities—focusing on your business model, market position, and growth opportunities—so you leave with practical tools, clear direction, and tangible results.
- Between-Session Support (up to 2 hours) – Email support to reinforce learning, provide feedback on applying new knowledge, and offer guidance on the implementation of frameworks or review of key materials.
- Wrap-Up Session (1.5 hours) – Review of results and development of an action plan to support ongoing implementation and capability growth.
The Secret Sauce Of Business Growth & Marketing
Access 6 months personalised, intensive training and marketing support at half price
6 months, one-to-one training delivered in person or online
Strategic Marketing & Business Growth Capability Training
Cost: $3,999 + GST
**You may be eligible for 50% off the workshop cost if you are registered with RBPN (Regional Business Partnership Network)
Location: Nelson Tasman (in person) or online
Time commitment: 2 hours per month minimum
This 6-month, 121 training program is designed for organisations wanting to elevate their marketing performance and drive business growth. It builds advanced capability to plan, direct, and measure marketing and to identify potential business growth areas.
Delivered by an experienced marketing and business growth strategist, this program equips participants with the knowledge, tools, and insight to lead marketing and business development with clarity and impact — ensuring activity is strategic, integrated, and decisions are aligned with business goals.
What's included
Who is this for?
- Business owners or marketing executives needing strategic-level advice on marketing and business growth initiatives
- Businesses wanting to upskill their team members rather than outsource everything
- Anyone feeling stuck or unsure about marketing results
- Operations investing in marketing and not seeing a return
- Businesses ready to pivot their brand, message or products/services
This high-level, one-to-one coaching is completely personalised. Together we set the goals, define what success looks like and develop a roadmap to get there.
What we focus on together:
- Honing your marketing strategy so it’s more Formula 1, than Formula 3
- Interrogating your business and marketing data to make confident decisions
- Troubleshooting specific challenges and sense-checking critical moves
- Exploring new programs, ideas, and market opportunities
- Aligning sales, partnerships, events, sponsorships, and marketing for maximum impact
- Clarifying priorities, keeping focus, and staying accountable
It’s like having a CMO on call—someone who understands your business, your market, and what drives effective marketing and BD.
(Clients use this as a standalone program, alongside broader strategy delivery, or as part of an ongoing coaching partnership. Many return for the long-term clarity, accountability and direction it brings.)
Coaching and training are about empowering you (or your team) to succeed. While implementation support is available if needed – the emphasis is on building your skills so you can confidently lead marketing for your business.
Over six months, you’ll gain the knowledge, tools, and confidence to take control of your marketing and BD — and the results to prove it. This isn’t theory or generic advice; it’s focused, high-impact training tailored to your business. If you’re serious about growth and want a trusted partner to help you master the strategy behind it, this program gives you the support, insight, and skills to make it happen.
What you’ll get over six months
1. Onboarding and Preparation (1.5 hours)
Structured onboarding to review current marketing activity, performance data, and market position — ensuring the program is precisely targeted to business needs.
2. Initial Intensive Strategy Session (2.5 hours)
A deep-dive session to clarify business and marketing objectives, define success metrics, and co-develop a six-month capability roadmap.
3. Monthly 1:1 Training Sessions (5 x 90 minutes)
Focused sessions progressively building capability in key areas, including:
- Strategic marketing and brand positioning
- Market research and customer insight development
- Digital performance metrics and analytics
- Customer journey mapping and engagement
- Channel strategy and integration
- Marketing and sales alignment
- Prioritisation, resource allocation, and ROI evaluation
4. Between-Session Support (up to 5 hours)
Email-based guidance and feedback to support implementation, application of frameworks, and review of key materials or data.
5. Wrap-Up Session (30 minutes)
Review of results, reflection on progress, and development of an action plan for ongoing improvement.
–
In between sessions, you will have practical work to do, like testing and applying new concepts and strategies, undertaking or collating market research or creating new marketing materials.
Your investment includes preparation for all coaching sessions, review of your materials and data and development of plans and your roadmap.
Investing in this program builds lasting marketing capability — giving you the skills, clarity, and confidence to drive business growth long after the six months are over.